MicroSkype – $8 Billion Later

Last week when all the rumours about a bidding war for Skype between giants Facebook and Google were flying around the web, I, like many people, was envisioning a Skype module built into Facebook in order to enhance their existing (and rather rudimentary) chat application. The marketer in me was also salivating over the prospect …

Sustainability and The Tragedy of the Commons

Well, it’s been a busy couple of weeks. I moved into a quaint little neighbourhood in the Village of Ashburnham (colloquially known as East City – though I plan to call it ‘The Village’ and start a trend). Everything across the bridge is cozy and quiet, quite a difference from the hustle and bustle of …

The Future of Web Development

The speed and pace with which the web design industry evolves is absolutely blistering. Think about it for a second. The internet became mainstream in Canada circa 1994 (only fifteen-ish years ago). At that time, people were coding the web in HTML 2.0 (the initial draft standard for HTML had been completed mid-1993). In fifteen …

OPEC’s Worst Nightmare

There’s a lot of talk about Electric Vehicles out there. People seem to be split into two camps: on one side, we have the people who snicker and point at electric vehicles and compare them to golf carts. And in the other camp, we have the people who are taking a serious look at EVs …

Marketing and Brand Messaging

I’ve seen some really offbeat messaging in marketing campaigns, and I’ve also seen some fantastic messaging that perfectly conveys ideas and perceptions which contribute positively to brand equity. Porter Air is an example of the good. Brand messaging is executed flawlessly by Porter’s creative agency (Winkreative) virtually every time. In fact, I’ve never seen a …

AT&T Purchases T-Mobile USA for US$39 Billion

Earlier this afternoon, AT&T and Deutsche Telekom AG announced that AT&T will be purchasing T-Mobile USA in a US$ 39 billion deal that includes both cash and stock. Undoubtedly, there will be lots of talk about how the deal improves profitability for AT&T, as well as service and access to advanced technologies for the customers …

Profit $haring

The hippies have taken over the loft, someone call McCarthy! The term ‘profit sharing’ keeps most old school capitalists up at night. After all, most business owners sink their time, effort, and money into a new venture in order to generate wealth. Plain and simple. Aren’t employees already receiving a salary? And benefits? And isn’t …

The Behaviour Modification Properties of Social Media

Sounds very Orwellian, doesn’t it? I just read an article on Mashable about the upcoming release of Foursquare 3.0.  In the past, I’ve dismissed Foursquare as a rather childish social media service, only hitting the social proof concept in a very fringe manner that’s not really all that useful for marketing purposes. Foursquare 3.0 will …

Competition… Period?

As entrepreneurs, directors, CEOs, and managers, we have an ingrained notion that cash is king and competition is the lifeblood of the free market. I won’t argue those points, not one bit.  Cash IS king, and competition IS the lifeblood of the free market. But, competition is taken a bit too seriously by many of …