Seems to be the week that I notice poor brand messaging in advertisements. Crest has a line of products on the market called 3D White – which contains everything from toothpaste to mouthwash to disposable whitening strips. I’m sure that they all work just fine…. but the brand messaging is simply godawful. First- the name. …
Tag Archives: branding
Throw Some Spaghetti Against the Wall, Would Ya?
I actually did this once, during my tenure working part-time at a restaurant in the 90s. I wanted to see if the customer who’d just complained was right (I was in high school, and sometimes lacked maturity). As it turns out, some of the spaghetti stuck… and some of it slid down the wall, canoodling …
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