Apple’s Evil Empire

Apple isn’t evil, of course. They do what every for-profit corporation strives to do: maximize shareholder value, drive revenues, and defend their intellectual property.┬áBut the way in which Apple does this screams schoolyard bully. Apple has a long history in the consumer electronics and software industries, having launched the year after Microsoft (the latter was …

MicroSkype – $8 Billion Later

Last week when all the rumours about a bidding war for Skype between giants Facebook and Google were flying around the web, I, like many people, was envisioning a Skype module built into Facebook in order to enhance their existing (and rather rudimentary) chat application. The marketer in me was also salivating over the prospect …