A friend and colleague, Al Mastromartino, has a favourite saying for his students (I also studied under him while at Fleming College): Perception is more important than reality. It’s always stuck with me, because that statement embodies something I’ve intuitively known for quite some time. Optics are critical in everything, whether professional or personal. Those …
Tag Archives: perception
Marketing and Brand Messaging
I’ve seen some really offbeat messaging in marketing campaigns, and I’ve also seen some fantastic messaging that perfectly conveys ideas and perceptions which contribute positively to brand equity. Porter Air is an example of the good. Brand messaging is executed flawlessly by Porter’s creative agency (Winkreative) virtually every time. In fact, I’ve never seen a …