Content Curation. I Say Again, Content Curation.

Curating content isn’t something that we normally associate with business. Heck, curating content isn’t something that I normally associate with anything. But let’s talk about it- informatics are growing in importance for businesses small and large, every single day.

Before we get into this, I should point out that I’m hoping to join Thoora on a temporary basis to fill in for their community manager, who’s going on maternity leave shortly (yay!). As part of my tryout, the company COO asked me to write a short descriptive article (not specifically for my, or any, blog) on Thoora’s potential role in the workplace. I could just as easily have emailed the article to him, but after really diving into Thoora’s features over the past few days, I decided to post the article here because I feel the service has significant value to offer the small business community.

Shall we begin?

The internet is a raging nightmare of stuff, too large for any of us to digest individually- videos, pictures, tweets, posts, IMs, and written words in a hundred languages and a million contextual situations. Back in ’94, the web was a simple place with only a handful of big content publishers. Now, not so much.

We no longer find the news, the news finds us.

Problem is- with the massive wash of content now available online (some 30 petabytes will be accessed this month alone), it’s getting real tough to find what you’re looking for on your own terms. Simple keyword searches return some relevant results and other not-so-relevant results. Enter Thoora.

The concept behind Thoora is a simple, yet powerful one: management of keyword results by real people. The platform features a smooth social layer, allowing individuals to share the topics they curate through their own social networking accounts and feeds, essentially contributing to the personal authority conversation in a very relevant way.

Great, but why does that matter for business?

Environmental scanning.

The big boys of the corporate world have been throwing money at research firms for decades in order to stay on top of market and industry trends. This helped to ensure the dominance of large MNCs. Since the rest of us don’t have much in the budget to spend on outsourcing market research, we tend to handle it on our own. Using Thoora to filter the vast quantity of information on the web allows a single person (or team) to effectively curate relevant information- which Thoora then uses to refine the search results that it delivers. The algorithms in use are very intuitive; I found increasingly relevant information being returned after sifting through and rating a single page of search results.

Not only does Thoora quickly begin to deliver increasingly relevant search results, it can also serve as a single content access point- quite valuable in ensuring that a department or working group is consistently on the same page regarding industry news.

But, don’t take my word for it- go try it our for yourself. If you’re into mobile technology like I am, also check out Chul Lee’s curated topic on the subject.

Join the Conversation


  1. When I originally commented I seem to have clicked the -Notify me when new comments
    are added- checkbox and from now on whenever a comment is added I receive four emails with the exact same
    comment. There has to be a way you can remove me from that
    service? Kudos!

  2. I was very happy to search out this web-site.I wanted to thanks in your time for this glorious learn!! I positively enjoying each little bit of it and I have you bookmarked to check out new stuff you weblog post.

  3. I found your weblog website on google and verify a number of of your early posts. Proceed to maintain up the very good operate. I just extra up your RSS feed to my MSN News Reader. Looking for ahead to reading more from you in a while!?

  4. Hi there excellent website! Does running a blog similar
    to this take a massive amount work? I have absolutely no expertise in computer programming however I was hoping to start my own blog in the
    near future. Anyhow, should you have any suggestions or tips for new blog
    owners please share. I know this is off topic however I just wanted to ask.

  5. I wanted to create you the tiny remark to help say thanks a lot again on the remarkable pointers you have provided above. It has been so particularly generous with you to give freely all a few individuals would have marketed for an electronic book to end up making some cash on their own, particularly since you could possibly have tried it in case you wanted. These techniques in addition served to be a great way to comprehend most people have the same dream just like my very own to know the truth whole lot more with regards to this problem. I know there are numerous more enjoyable sessions up front for those who looked over your blog.

  6. I and my friends happened to be looking through the good things from your web site while unexpectedly got an awful suspicion I never thanked you for them. Most of the young boys appeared to be consequently thrilled to read through them and now have in truth been taking advantage of those things. We appreciate you truly being indeed kind and also for deciding on some fabulous areas most people are really desirous to discover. My very own honest regret for not expressing appreciation to sooner.

  7. Thanks for all of your work on this website. Ellie really loves conducting investigations and it’s really easy to see why. A number of us hear all of the compelling form you give good tactics via the website and foster response from people about this point plus our favorite girl is really being taught a lot. Take advantage of the rest of the new year. You are doing a really good job.

  8. You’re my best shot bois (((


  9. Greetings! Very useful advice in this particular article!
    It’s the little changes which will make the largest changes.
    Thanks a lot for sharing!

  10. A lot of thanks for your entire work on this web site. Kate enjoys conducting research and it’s simple to grasp why. My partner and i know all about the powerful mode you render good tips and hints by means of the blog and therefore strongly encourage participation from visitors about this area while our favorite child is always learning a lot of things. Have fun with the rest of the year. You are performing a first class job.

  11. Please let me know if you’re looking for a article author for your blog.
    You have some really good articles and I feel I would be a good asset.

    If you ever want to take some of the load off, I’d absolutely
    love to write some content for your blog in exchange for a link back to mine.
    Please send me an e-mail if interested. Many thanks!

Leave a comment

Your email address will not be published. Required fields are marked *