Thoughts
This is part five of a five part series. Just get here? Start from the beginning. Retrospective About a week into the campaign, I was surfing Linkedin and realized that a number of prospects had checked out my profile. On cross-referencing with my analytics data, I realized that a number of the Linkedin lurkers hadn’t visited …
Continue reading “Project 200: The Guerilla Jobsearch [Part V]”
This is part four of a five part series. Just get here? Start from the beginning. Execution Mailing ‘Em Out This was probably the easiest piece of the campaign workflow—walk the letters down to the post box, and drop them in it. Really, that was all there was to it. Though, I did receive six ‘Return …
Continue reading “Project 200: The Guerilla Jobsearch [Part IV]”
This is part three of a five part series. Just get here? Start from the beginning. Preparation + Production Listbuilding I started with a pass through the listings for Canada’s 100 Best Managed Companies, going back to 2012. Quite a few of them were in Toronto. This also led me to a number of articles about …
Continue reading “Project 200: The Guerilla Jobsearch [Part III]”
This is part two of a five part series. Just get here? Start from the beginning. Scope + Planning This whole campaign started with a lot of reflection about what I wanted to do next with my career. If I was going to go the extra mile to find and introduce myself directly to hiring managers, I wanted it to …
Continue reading “Project 200: The Guerilla Jobsearch [Part II]”
The Backstory Conducting a job search is a pretty stressful and frustrating experience, as anyone who’s been through it can attest. Even more so if your job search is taking place while you’re unemployed or underemployed and under the gun (laid off, fired, company bankruptcy, what have you). After being laid off in the spring …
Continue reading “Project 200: The Guerilla Jobsearch [Part I]”
Most business owners think of e-commerce in the most common use case—augmenting or replacing brick and mortar with online retailing. Canadian companies like Shopify and Tulip Retail are betting big and jockeying to be the trusted provider that guides brick and mortar establishments into the modern omni-channel marketplace. In 2012, Parliament’s Standing Committee on Science, …
Web analytics can be a very confusing topic for small business owners. Much of the information on the web is written from a specialist’s point of view, and meant for other specialists. Some content is written specifically for decision makers inside organizations with complex operations, and these viewpoints don’t always fit with the needs of …
What’s a Webinar? Like many other Internet phenomena, the names of two things (‘web’ and ‘seminar’) were smushed together to make up a brand new noun (‘webinar’). After all, why not? Webinars are increasingly being leveraged by B2B organizations to generate awareness and preference. Typically delivered via a purpose-designed platform, the format is less costly …
Let’s be clear. I personally believe that the concept of ‘above the fold’ is not a valid design constraint for first-party content. ‘Above the fold’ may have held validity for digital mediums when the modern Internet first went mainstream… but that was twenty-five years ago. What is ‘Above the Fold’? The concept of “above the fold” originated with mass …
Continue reading “Guaranteed Viewability: ‘Above the Fold’ Returns”