Anatomy of a Great Ad Like a great work of art, a great ad has a rather predictable set of elements. In digital and technology-based mediums, they just look or are ordered a bit differently. What doesn’t really change is the characteristics that make up the content. Photo Selection: The Best Foot Is there a photo …
Category Archives: Creative
Elevate Your Copy Game: The Audience
Understanding Your Audience Writing copy is more than putting fancy words on paper. Clever alliterations and an onomatopoeia or two thrown in won’t entertain the masses anymore. Great copy is about creating a connection with the folks who are reading it, and increasingly that involves design thinking. Understanding your objectives, how they add value for your …
Elevate Your Copy Game: Mood
Getting in the Mood Writing great copy starts with creating the conditions required to optimize your mental and emotional state for creativity. The best creative thinking is engineered while the creator is in a state of high-performance, and feels on top of the world. That might not always be your Monday morning, but eliminating anything that …