Cacao Coffee Not to be confused with cocoa, this recipe uses raw cacao to add a nutty, slightly bitter flavour to the coffee while it’s being brewed in the French press. Adding raw cacao isn’t like adding sweetened chocolate, and won’t make your coffee taste chocolatey. But with the right blend of ingredients along with the …
Author Archives: pwamenear
Elevate Your Copy Game: The Content
Anatomy of a Great Ad Like a great work of art, a great ad has a rather predictable set of elements. In digital and technology-based mediums, they just look or are ordered a bit differently. What doesn’t really change is the characteristics that make up the content. Photo Selection: The Best Foot Is there a photo …
Recipe: Buttered Coffee
Canadian Buttered Coffee (or… “Heated Awesomesauce”) This recipe is based on Dave Asprey’s recipe for Bulletproof Coffee, but localized with ingredients available in Canada that can be found at most (non-discount) grocery stores. I’ve been looking around for butter from grass fed cows, but it doesn’t seem to be available in Canada (likely due to our goofy import …
Recipe: The Cube
The Cube (or… “Homemade Chocolate”) I prototyped this recipe on some unsuspecting co-workers recently, and am proud to report that the reviews were positive. Or that no one wanted to risk permanently shattering my fragile ego. Equipment Saucepan Silicon Spatula Silicon Ice Cube Tray (Important!) Ingredients This recipe has been designgineered with ratios, to afford maximum performance and …
Elevate Your Copy Game: The Audience
Understanding Your Audience Writing copy is more than putting fancy words on paper. Clever alliterations and an onomatopoeia or two thrown in won’t entertain the masses anymore. Great copy is about creating a connection with the folks who are reading it, and increasingly that involves design thinking. Understanding your objectives, how they add value for your …
Elevate Your Copy Game: Mood
Getting in the Mood Writing great copy starts with creating the conditions required to optimize your mental and emotional state for creativity. The best creative thinking is engineered while the creator is in a state of high-performance, and feels on top of the world. That might not always be your Monday morning, but eliminating anything that …
Fickle Fad or Smart Investment: Group Buying Promotions
Groupon is ALL over the tech newswire, and has also been getting surprisingly robust coverage from finance journalists in the US and Canada. Why? It went public yesterday. In the biggest tech IPO since Google’s 2004 entrance on the Nasdaq (Google’s valuation on that IPO was something like $23B, Groupon’s by comparison was $12.7B). There’s …
Continue reading “Fickle Fad or Smart Investment: Group Buying Promotions”
Content Curation. I Say Again, Content Curation.
Curating content isn’t something that we normally associate with business. Heck, curating content isn’t something that I normally associate with anything. But let’s talk about it- informatics are growing in importance for businesses small and large, every single day. Before we get into this, I should point out that I’m hoping to join Thoora on …
Continue reading “Content Curation. I Say Again, Content Curation.”
Food Goes Vertical
This is a bit of a detour from our regularly scheduled programming, but it’s a topic of such importance that I think it deserves a voice. Though little information is available about the economics of such projects (most are concept-phase), I’ll attempt to tackle the cost/benefit angle and provide some insights into economic viability where …
Metrics, Metrics, Metrics.
Data rules, guessing drools. If you’re using social media platforms like Twitter and Facebook (or… shudder… Google+) for professional purposes, you need to get a handle on what works and what doesn’t. First, what are you trying to do? Attract followers/fans? Improve click through rates? Gauge your social reach? You should be doing all of …