The Behaviour Modification Properties of Social Media

Sounds very Orwellian, doesn’t it? I just read an article on Mashable about the upcoming release of Foursquare 3.0. ┬áIn the past, I’ve dismissed Foursquare as a rather childish social media service, only hitting the social proof concept in a very fringe manner that’s not really all that useful for marketing purposes. Foursquare 3.0 will …