Metrics, Metrics, Metrics.

Data rules, guessing drools. If you’re using social media platforms like Twitter and Facebook (or… shudder… Google+) for professional purposes, you need to get a handle on what works and what doesn’t. First, what are you trying to do? Attract followers/fans? Improve click through rates? Gauge your social reach? You should be doing all of …

Facebook Pages: Where’s the Value?

Simple answer: everywhere. Musicians, filmmakers, celebrities, politicians, photographers… Facebook pages help add value to their brands by enabling the brand to be a conversation, instead of a presentation. But just how well is that concept leveraged by business in their communications process? How does a business or brand use Facebook pages to actually carry out …

Privacy: What is it, Why does it matter?

This article is written from my perspective (one of the oldest of the Gen-Y’ers)- and I’m sure that members of other generations will have different views on privacy based on collective and individualized experience. Gen X’ers and Boomers as a whole tend to to be more cognizant of personal privacy issues, while Millenials (as a …

DVR Avoidance

The bane of TV networks, large and small, is the Digital Video Recorder (DVR – sometimes also called a Personal Video Recorder, or PVR). DVRs allow people to digitally record TV shows and then play them back in the same fashion as was once done with Beta and VHS (does anyone still even own a …

MicroSkype – $8 Billion Later

Last week when all the rumours about a bidding war for Skype between giants Facebook and Google were flying around the web, I, like many people, was envisioning a Skype module built into Facebook in order to enhance their existing (and rather rudimentary) chat application. The marketer in me was also salivating over the prospect …

The Behaviour Modification Properties of Social Media

Sounds very Orwellian, doesn’t it? I just read an article on Mashable about the upcoming release of Foursquare 3.0. ┬áIn the past, I’ve dismissed Foursquare as a rather childish social media service, only hitting the social proof concept in a very fringe manner that’s not really all that useful for marketing purposes. Foursquare 3.0 will …