Metrics, Metrics, Metrics.

Data rules, guessing drools. If you’re using social media platforms like Twitter and Facebook (or… shudder… Google+) for professional purposes, you need to get a handle on what works and what doesn’t. First, what are you trying to do? Attract followers/fans? Improve click through rates? Gauge your social reach? You should be doing all of …

You Twitt[erer]!

The backlash against Twitter over its addition of a native photo-sharing component is crap, and must cease immediately. No, I’m not a free-speech hating nutjob… but anyone who is still angry over the move by Twitter [ie TwitPic founder Noah Everett] is missing the big picture, and misdirecting their anger. Here’s the bottom line: you …

Update: I’m A Really Big Fan of Twitter.

In an article earlier this year, I stated that I wasn’t really a fan of Twitter because it sucked up a ridiculous amount of my time. Well, it still does… but now I love Twitter quite dearly. The brand-building and networking opportunities that it’s provided since I started (in May of this year) have been …

DVR Avoidance

The bane of TV networks, large and small, is the Digital Video Recorder (DVR – sometimes also called a Personal Video Recorder, or PVR). DVRs allow people to digitally record TV shows and then play them back in the same fashion as was once done with Beta and VHS (does anyone still even own a …

The Behaviour Modification Properties of Social Media

Sounds very Orwellian, doesn’t it? I just read an article on Mashable about the upcoming release of Foursquare 3.0. ┬áIn the past, I’ve dismissed Foursquare as a rather childish social media service, only hitting the social proof concept in a very fringe manner that’s not really all that useful for marketing purposes. Foursquare 3.0 will …