Personally, I’m not a big fan of Twitter. For a guy like me, it’s just a huge time suck that I don’t really want to have to keep up with (speaking from the standpoint of my personal life).
But the marketer in me sees it as another weapon in the arsenal that’s required to engage in a meaningful brand dialogue circa 2k11. So, I’ve taken it upon myself to not only follow the developments of Twitter and advise clients on how it can best fit into their social media marketing strategy… but to also start Tweeting on behalf of the firm.
Incidentally, I learned (via Twitter) tonight that the past-tense of ‘Tweet’ is ‘Twote’.
In a sentence…. ‘my dear followers were so kind about yesterday’s Tweets, that they in turn Twote of them in their own Tweets.’
Confused? Don’t blame you. That sentence is kind of like trying to understand a triple negative when the speaker is stringing the words together in Cockney. Underwater.
As I start to actually use Twitter, my thoughts turn to the online businesses that don’t actually have a brick and mortar location and an established customer base. Using Twitter alone to market your business is kind of like tossing a pot of cooked spaghetti at the wall and waiting to see what sticks. Then again, I suppose that all marketing essentially boils down to that… (no pun intended).
The point of the story is that Twitter has its place in your overall marketing umbrella (it’s a great way for executives or other senior managers to add brand equity by adding a personal face to your organization). BUT, Twitter is just one piece of the puzzle. It would be silly to count on it solely for marketing success.
Disclosure: at time of writing, I did not own an equity position in any of the companies mentioned in this article.