What’s this article about? 2D Barcode Integration & Execution Tips for Print Advertising Normally, this expertise and my experience in the space is reserved for paying clients. But today, I’m publishing a no-frills, five-minute guide to integration and execution of 2D barcodes (also called QR Codes*) into static print advertising. Why? Because this technology keeps …
Tag Archives: brand equity
3D What-Now?
Seems to be the week that I notice poor brand messaging in advertisements. Crest has a line of products on the market called 3D White – which contains everything from toothpaste to mouthwash to disposable whitening strips. I’m sure that they all work just fine…. but the brand messaging is simply godawful. First- the name. …
Throw Some Spaghetti Against the Wall, Would Ya?
I actually did this once, during my tenure working part-time at a restaurant in the 90s. I wanted to see if the customer who’d just complained was right (I was in high school, and sometimes lacked maturity). As it turns out, some of the spaghetti stuck… and some of it slid down the wall, canoodling …
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Marketing and Brand Messaging
I’ve seen some really offbeat messaging in marketing campaigns, and I’ve also seen some fantastic messaging that perfectly conveys ideas and perceptions which contribute positively to brand equity. Porter Air is an example of the good. Brand messaging is executed flawlessly by Porter’s creative agency (Winkreative) virtually every time. In fact, I’ve never seen a …
AT&T Purchases T-Mobile USA for US$39 Billion
Earlier this afternoon, AT&T and Deutsche Telekom AG announced that AT&T will be purchasing T-Mobile USA in a US$ 39 billion deal that includes both cash and stock. Undoubtedly, there will be lots of talk about how the deal improves profitability for AT&T, as well as service and access to advanced technologies for the customers …
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Splat!
Personally, I’m not a big fan of Twitter. For a guy like me, it’s just a huge time suck that I don’t really want to have to keep up with (speaking from the standpoint of my personal life). But the marketer in me sees it as another weapon in the arsenal that’s required to engage …