Thoughts
Groupon is ALL over the tech newswire, and has also been getting surprisingly robust coverage from finance journalists in the US and Canada. Why? It went public yesterday. In the biggest tech IPO since Google’s 2004 entrance on the Nasdaq (Google’s valuation on that IPO was something like $23B, Groupon’s by comparison was $12.7B). There’s …
Continue reading “Fickle Fad or Smart Investment: Group Buying Promotions”
Science fiction is, believe it or not, a pretty damn reliable barometer for the future sometimes. One could even argue that some technological innovations take shape because the inventor/key player saw or read about it in something science fiction-y. For anyone who watched the original Star Trek (c. 1960s), two technological marvels of the show …
A friend and colleague, Al Mastromartino, has a favourite saying for his students (I also studied under him while at Fleming College): Perception is more important than reality. It’s always stuck with me, because that statement embodies something I’ve intuitively known for quite some time. Optics are critical in everything, whether professional or personal. Those …
This article is written from my perspective (one of the oldest of the Gen-Y’ers)- and I’m sure that members of other generations will have different views on privacy based on collective and individualized experience. Gen X’ers and Boomers as a whole tend to to be more cognizant of personal privacy issues, while Millenials (as a …
What’s this article about? 2D Barcode Integration & Execution Tips for Print Advertising Normally, this expertise and my experience in the space is reserved for paying clients. But today, I’m publishing a no-frills, five-minute guide to integration and execution of 2D barcodes (also called QR Codes*) into static print advertising. Why? Because this technology keeps …
The bane of TV networks, large and small, is the Digital Video Recorder (DVR – sometimes also called a Personal Video Recorder, or PVR). DVRs allow people to digitally record TV shows and then play them back in the same fashion as was once done with Beta and VHS (does anyone still even own a …
Last week when all the rumours about a bidding war for Skype between giants Facebook and Google were flying around the web, I, like many people, was envisioning a Skype module built into Facebook in order to enhance their existing (and rather rudimentary) chat application. The marketer in me was also salivating over the prospect …
I’ve seen some really offbeat messaging in marketing campaigns, and I’ve also seen some fantastic messaging that perfectly conveys ideas and perceptions which contribute positively to brand equity. Porter Air is an example of the good. Brand messaging is executed flawlessly by Porter’s creative agency (Winkreative) virtually every time. In fact, I’ve never seen a …
Earlier this afternoon, AT&T and Deutsche Telekom AG announced that AT&T will be purchasing T-Mobile USA in a US$ 39 billion deal that includes both cash and stock. Undoubtedly, there will be lots of talk about how the deal improves profitability for AT&T, as well as service and access to advanced technologies for the customers …
Continue reading “AT&T Purchases T-Mobile USA for US$39 Billion”
Personally, I’m not a big fan of Twitter. For a guy like me, it’s just a huge time suck that I don’t really want to have to keep up with (speaking from the standpoint of my personal life). But the marketer in me sees it as another weapon in the arsenal that’s required to engage …