What’s this article about? 2D Barcode Integration & Execution Tips for Print Advertising Normally, this expertise and my experience in the space is reserved for paying clients. But today, I’m publishing a no-frills, five-minute guide to integration and execution of 2D barcodes (also called QR Codes*) into static print advertising. Why? Because this technology keeps …
Author Archives: pwamenear
Update: I’m A Really Big Fan of Twitter.
In an article earlier this year, I stated that I wasn’t really a fan of Twitter because it sucked up a ridiculous amount of my time. Well, it still does… but now I love Twitter quite dearly. The brand-building and networking opportunities that it’s provided since I started (in May of this year) have been …
Apple’s Evil Empire
Apple isn’t evil, of course. They do what every for-profit corporation strives to do: maximize shareholder value, drive revenues, and defend their intellectual property. But the way in which Apple does this screams schoolyard bully. Apple has a long history in the consumer electronics and software industries, having launched the year after Microsoft (the latter was …
Startup Culture
Dan Taylor at the GPAEDC recently challenged me (in a friendly way, of course) to qualify a statement I made via my Twitter account: “@AmberMcPhee1 @Cre8tiveDanT @dani_roche there’s a reason why startups tend to form around the communities created by universities!” All of this just wouldn’t fit in 140 characters, so we now have a …
3D What-Now?
Seems to be the week that I notice poor brand messaging in advertisements. Crest has a line of products on the market called 3D White – which contains everything from toothpaste to mouthwash to disposable whitening strips. I’m sure that they all work just fine…. but the brand messaging is simply godawful. First- the name. …
Throw Some Spaghetti Against the Wall, Would Ya?
I actually did this once, during my tenure working part-time at a restaurant in the 90s. I wanted to see if the customer who’d just complained was right (I was in high school, and sometimes lacked maturity). As it turns out, some of the spaghetti stuck… and some of it slid down the wall, canoodling …
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Thoughts on the Knowledge-Based Economy
There’s been a lot of buzz about how this country and its communities need to transition to a knowledge-based economy in order to remain competitive, thrive, and even to survive in some cases. I tend to agree (in the interest of full disclosure, I do have a bias- I’m a partner in an internet technologies …
Your First Time
Do you remember your first time? The way that everything looked? Smelled? Sounded? …of course, I’m referring to the first time that you incorporated a legal business for your startup. For the entrepreneurial addict, incorporating your first startup is a visceral experience- one filled with a surge of endorphins and adrenaline, much like your first …
Thor Brings Potential New Life to the Nuclear Energy Industry
No, not the Marvel Comics superhero- although, Thorium is named after the Norse god often associated with the protection of humankind. As discussed in a recent Globe and Mail opinion piece, in the dawn of the nuclear age there were two fissionable fuel sources suitable for use in the production of nuclear energy: uranium and …
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DVR Avoidance
The bane of TV networks, large and small, is the Digital Video Recorder (DVR – sometimes also called a Personal Video Recorder, or PVR). DVRs allow people to digitally record TV shows and then play them back in the same fashion as was once done with Beta and VHS (does anyone still even own a …